Tier 1 – The Essentials Guide

This guide helps your team finally understand how social media actually works for businesses like yours! Not influencers, not generic agencies, but real companies trying to build trust, stay consistent, and stop guessing at content.

Whether you’re in construction, recruitment, or cleaning, this isn’t about trends for the sake of it. We break down platform roles, content strategy, and what works for your kind of business!  This is all written by a real team doing it every day (us).

You’ll Get:

• A 25-page PDF built around your specific industry
• Up-to-date advice on platform usage, tone, and strategy
• Clarity on what each platform is really good for
• Best-practice examples tailored to your field
• Bonus – 9 Worksheets to help your team put it into practice!

Who it’s for:

• Teams that post sporadically and hope for the best
• Businesses that don’t have a dedicated marketing person
• People who know they need to post, but don’t know what or why

Industries:

⏳ Cleaning
⏳ Estate Agents
⏳ Fitness
⏳ General Trades: Builder / Electricians / Plumbers
⏳ Hospitality
⏳ IT Support / Tech Services
⏳ Photographers
⏳ Printers
⏳ Wellness & Personal Services
✅ Construction
✅ HR Consultants
✅ Recruitment
✅ Property Development
✅ Generic Business (not industry specific)

✅ This guide is available for immediate download
⏳ This guide will be created and delivered to your inbox within 5 working days
❔ Your industry not listed? – You can either opt for the ‘Generic Business (not industry specific)’ option OR Drop us an email at team@tpdcreative.co.uk and we’ll happily review your suggestion and if there’s demand, we’ll add it to the list!

Note: This isn’t a fully bespoke guide where every page and word is reworked fully for each industry. But large sections are researched and written specifically with your sector in mind. You’ll spot crossover with other industries, but the examples, pain points, and advice have been tailored so the guide still feels relevant, useful, and practical for your world.

If you’re after a truly custom strategy or content plan that’s built just for your exact business, take a look at our Social Media Startup Package which is fully built around you!

If you require a branded version and a look at your business by TPD Creative, take a look at the upgraded version of this guide – Tier 2 – Branded Team Pack