Logo Design & Brand Guidelines Package

This is for businesses who want more than just a logo. A business that wants a cohesive, flexible identity they can trust across platforms and with their team. You’ll get a handcrafted logo, fully refined, plus a clear and beautifully designed brand guidelines document to keep everything consistent.

What’s Included

1. Discovery & Direction

• • Onboarding questionnaire to explore your brand, audience and goals
  • 30-minute intro call (optional) to refine creative direction
  • Market research and visual inspiration board

2. Concept Development

• • Hand-drawn sketching, idea generation and visual exploration
  • Digital development of a wide range of potential logo directions
  • Creative refinement and testing of styles, shapes, and layouts
  • A final curated presentation of at least 3 strong logo concepts, giving colour options, full mock ups showing in-situ uses, exploring further branding and patterns (if appropriate) for each.

3. Final Files & Delivery

• • Primary logo + alternative layout (e.g. portrait/horizontal)
  • Black, white and colour variations
  • Final files in AI, PDF, SVG, PNG, EPS and JPG formats
  • Basic usage guide for clarity and consistency

4. Brand Guidelines Document (15–20 pages)

• • Logo usage rules (spacing, scale, placement)
  • Colour breakdown (HEX, RGB, CMYK)
  • Typography guide
  • Example social & print usage
  • Visual style guide for photography, tone and layout
  • Do’s and Don’ts for internal teams and partners

5. BONUS PROMO!!

• • We’ve teamed up with our friends at EVOLUTION Branded Clothing to give you a little something extra with our offering:
    • FREE Branded Clothing item – Get a t-shirt, polo or shirt with your new logo, on completion. No catch, no strings attached, just a thank you.
    • 10% Off Your First Clothing Order over £1,000+VAT – Perfect if you’re kitting out the team.
    • We’ll confirm your guide purchase with EVOLUTION so they can provide the freebie and/or apply the discount.

Timeline: First concept presentation within 10 working days. Final logo and guidelines typically delivered in 3–4 weeks, depending on availability and feedback.

Perfect for: Established businesses, growing startups, or any brand looking for clarity, confidence and consistency.

Important Note:
We reserve the right to cancel and refund any purchase at our discretion. As you can imagine, we’ve made some assumptions here about the type of business this product suits. A sole trader and a global brand will naturally require very different levels of thought, resources, and involvement. This product is priced for typical small to medium-sized businesses. If we feel your project requires significantly more input than outlined, we’ll be in touch to discuss options or offer a full refund. Full terms of engagement can be shared upon order. If you’re unsure, just get in touch first – hello@tpdcreative.co.uk