EGC Tier 1 – The Essentials Guide

Get your team involved, the right way.

The most trusted content doesn’t come from your brand, it comes from the people behind it. This toolkit helps businesses empower their team to confidently create and share content that supports your brand message.

Packed with real examples, easy prompts, and guidance on how to roll it out internally, this is your go-to playbook for employee-generated content (EGC). Whether you’re just starting out or looking to formalise your approach, it’s everything you need to get your team involved and your socials thriving.

You’ll Get:

• 30-page PDF download covering EGC
• No personalisation

What’s Included:

1. Guide :

• • What is EGC and why it matters
  • The psychology behind trust and authenticity
  • Examples of successful employee-led content (with real-world inspiration)
  • Platforms where EGC works best
  • Compliance, brand safety & legal considerations

2. Staff Content Prompts:

• • 25+ ready-to-use content prompt ideas for different roles (e.g. team intros, behind-the-scenes, project tips, etc)
  • Formats for photo, video, stories, and written posts

3. Internal Engagement Tips:

• • How to introduce EGC internally without pressure
  • Example internal email or announcement template
  • Incentives, shout-outs and how to build momentum

4. Visual Examples:

• • Screenshots and mock posts to help illustrate tone and variety
  • Do’s and Don’ts of employee content

5. Editable Extras:

• • Editable poster to encourage staff participation
  • Staff opt-in form template for social use

Perfect for:

• In-house marketing teams
• HR or comms teams building culture
• Agencies supporting their clients’ internal branding