Signature Brand Identity Package

For brands that are growing, launching big, or levelling up, this package delivers everything you need to ensure your business looks, feels and sounds like one cohesive voice. From strategy to logo to social-ready assets, this is a full-scale creative partnership.

What’s Included:

1. Brand Strategy Workshop

• • 60-minute strategy call or in-person session
  • Brand discovery: values, mission, audience, tone, positioning
  • Competitive analysis and market gap identification
  • Output: brand strategy summary deck (PDF)

2. Logo Concept Development

• • Hand-drawn sketching, idea generation and visual exploration
  • Digital development of a wide range of potential logo directions
  • Creative refinement and testing of styles, shapes, and layouts
  • A final curated presentation of at least 3 strong logo concepts, giving colour options, full mock ups showing in-situ uses, exploring further branding and patterns (if appropriate) for each.

3. Logo Final Files & Delivery

• • Primary logo + alternative layout (e.g. portrait/horizontal)
  • Black, white and colour variations
  • Final files in AI, PDF, SVG, PNG, EPS and JPG formats
  • Basic usage guide for clarity and consistency

4. Brand Guidelines Document (15–20 pages)

• • Logo usage rules (spacing, scale, placement)
  • Colour breakdown (HEX, RGB, CMYK)
  • Typography guide
  • Example social & print usage
  • Visual style guide for photography, tone and layout
  • Do’s and Don’ts for internal teams and partners

5. Social & Print Assets Starter Set

• • Editable pdf social templates (6 – 8 posts)
  • Branded presentation, proposal or pitch deck
  • Business card & email signature design

6. BONUS PROMO!!

• • We’ve teamed up with our friends at EVOLUTION Branded Clothing to give you a little something extra with our offering:
    • FREE Branded Clothing item – Get a t-shirt, polo or shirt with your new logo, on completion. No catch, no strings attached, just a thank you.
    • 10% Off Your First Clothing Order over £1,000+VAT – Perfect if you’re kitting out the team.
    • We’ll confirm your guide purchase with EVOLUTION so they can provide the freebie and/or apply the discount.

Timeline: 4 – 6 weeks from start to delivery, depending on availability and feedback.

Perfect for: Brands preparing to launch or rebrand with scale. Especially those needing a full brand system to support their team, designers, and partners.

Important Note:
We reserve the right to cancel and refund any purchase at our discretion. As you can imagine, we’ve made some assumptions here about the type of business this product suits. A sole trader and a global brand will naturally require very different levels of thought, resources, and involvement. This product is priced for typical small to medium-sized businesses. If we feel your project requires significantly more input than outlined, we’ll be in touch to discuss options or offer a full refund. Full terms of engagement can be shared upon order. If you’re unsure, just get in touch first – hello@tpdcreative.co.uk